Even the hardiest shopper has difficulty remembering each home they visited after a full day of house-hunting. As a seller, you want to feature your property’s benefits as a great way to be sure your home stands out. The following marketing strategies have been used successfully in selling many homes. They could very well work for you too!
You can make a poster or photo album or even a loose-leaf binder showing your home’s best attributes which can be attractively displayed on your dining table or near the front door. Home shoppers appreciate take-home flyer as a memory-jogger, for later study. The flyer should always include the property address, price, and a brief description .
Focus on Features
Every home a buyer is looking at has its own outstanding features. When you and I talk about a marketing strategy for your home, we will consider what to include in your display and on the flyer. Here are some worthwhile ideas.
- Capital improvements. Including project description, year completed and your investment in the improvements.
- Upgrades or replacements. List new appliances, paint, wallpaper, attic fan—anything you’ve accomplished that buyers won’t have to do after they move in. You can mention special features and benefits. For example: “Easy-care kitchen range with self-cleaning oven, sealed burners, electronic ignition, digital controls etc.
- Energy-saving features. Important to list money-saving extra insulation, high-efficiency heating/cooling system, and thermal double-pane windows.
- Mention affordable property taxes. Buyers want to know!
- Provide a floor plan. Room arrangement and dimensions are important when the buyer is thinking about their furniture. Home builders and renovators can often provide floor plans, or one can be drawn for your home.
- Gardening highlights. Have pictures to show the work you’ve done. Identify trees and plants, especially if you have unusual ones. Provide photos of bushes and flowers in full bloom, if you’re selling off-season.
- Pre-listing home inspection report. Impress buyers with proof of your home’s excellent condition. Show receipts for correcting any problems the inspector noted.
- Neighborhood map. Highlight nearby schools, convenient transportation, shopping, parks, libraries, hospitals and any other amenities or points of interest.
- School data. Feature excellent schools. Mention honors and awards, good student-teacher ratios, sports and athletics, drama presentations and special programs (i.e. for learning disabilities or English as a second language).
- Neighborhood information. List HOA dues (if any), annual community events, Neighborhood Watch programs etc. If yours is a friendly, quiet neighborhood, be sure buyers know it!
- Community services. Include helpful information such as days for recyclable material and bulk trash pick-ups, availability of swimming pools, children’s summer day camps, adult education and so on.
For more ideas on making a lasting impression with potential buyers, CALL me Jeff Howard, your realtor for life. I have many ways to make your home stand out when you decide to sell so potential buyers will have a great impression of your home.
Do you have a need for commercial/industrial/retail buildings or land? Are you ready to buy or sell a home? Do you want a guaranteed cash offer? We can help you with all of that… just call us at 702 SELL NOW or click on this link to my website http://www.702SellNow.com
Choose to have an amazing day….Jeff